LinkedIn CEO: Creative Proficiency in the Advertising Industry is Declining


LinkedIn's CEO now shares industry developments, saying creative skills in the advertising industry have shown a decline in the past five years.

He said the advertising sector focused more on technology and data, but paid less attention to creativity.

According to the partnership, there was a decline in creative skills of around 32%, including involving design, creative strategy, and naming.

In fact, hiring involving creativity is said to be slightly lower than hiring involving technology skills.

This at the same time shows the shift of the industry, but also leads to future developments which may be different from today's branding.

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