The new introduction of Spotify Mix is seen to make it easier for users to access music content on the service. It was developed in collaboration with Dinamo Typefaces which is a design studio based in Berlin. The focus is to provide typefaces created exclusively for Spotify. At the same time being an effective branding process in creating a unique identity that differentiates Spotify from its competitors.
Spotify Mix uses a sans serif typeface that tends to have a more modern look and is easy to read. It also works well in small sizes which is usually a good enough choice to see text easily. Its introduction has also replaced the Circular typeface and can be used across Spotify platforms including apps and desktops. Users will start seeing its offerings starting today with a full rollout expected in the coming weeks.