In further increasing the usage rate and reach of sharing on Threads, Meta is now seen to have begun integrating Threads sharing directly on their main social service, Threads.
A number of local users have begun to accept this integration, allowing them to see viral sharing on Threads, on Facebook. As many are aware, Facebook has over 3 billion users worldwide, while Threads has 350 million active users worldwide. With this integration, it allows Meta to also indirectly increase the usage rate of Threads.
Currently, this display is displayed randomly when browsing Facebook. Since the text sharing form is already common among Facebook users, it is easier to attract users to Threads. For users who have installed the Threads application, further reading of sharing on the Facebook application will continue to take users to Threads.