Instagram is now seen testing a non-skippable advertising feature in the Stories section, where a user must view the ad for a few days before being able to see the next content.
With this move, Instagram may be able to sell advertising at a higher rate – but at the same time it may make a user less fond of it. Given the lack of other alternatives, Instagram can experiment with this advertising feature on their platform.
In addition to Instagram, YouTube is also ready to test this non-skippable advertising feature. However, since the rate of users spending time on YouTube is to watch long-duration content – unlike Instagram, it is not known whether this implementation will have a positive or negative impact on Instagram users.
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