IDC released its latest smartphone production report for Q2 2025 and it increased by 1% compared to the same quarter last year. A total of 295.2 million phones were produced in the quarter. Samsung is at the top with a 19.7% market share followed by Apple (15.7%), Xiaomi (14.4%), Vivo (9.2%) and Transsion (8.5%).
Manufacturing Companies
2Q25 Market Share
2Q25 Production
2Q24 Market Share
2Q24 Year-on-Year Change
1. Samsung 58.0 19.7% 53.8 18.4% 7.9%
2. Apple 46.4 15.7% 45.7 15.6% 1.5%
3. Xiaomi 42.5 14.4% 42.3 14.5% 0.6%
4. vivo 27.1 9.2% 25.9 8.8% 4.8%
5. Transsion 25.1 8.5% 25.5 8.7% -1.7%
Others 96.1 32.6% 99.1 33.9% -3.1%
Total 295.2 100.0% 292.2 100.0% 1.0%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 14, 2025
Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 14, 2025
Samsung recorded the largest increase of 7.9% driven by sales of the Galaxy A series and S25 Edge launched last quarter. Vivo increased by 4.8% and then Apple also increased by 1.5%. Interestingly here is Transsion which produces Infinix, Tecno and Intel devices decreased by 1.7%. They are still among the five largest brands in the world able to beat Honor, Huawei, Realme and Oppo which have been operating for a long time.