Adam Mosseri is now sharing via Instagram Stories, saying that Instagram is giving slightly higher reach to users who publish videos edited using the Edits app.
For now, it gives a little more “boost” to content from Edits to Instagram, but this change is not permanent. Instagram often experiments with various different offerings, and this is seen in the current experiments they are doing. This move is also seen to increase the rate of use of the Edits app by users compared to before.
Edits is offered as an alternative to CapCut, making it easier for users to edit videos, then publish them on Instagram or other platforms. The Edits app is offered for free to all users worldwide, via Android and iPhone.
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