OpenAI is ready to develop their own search engine through ChatGPT, where answers are highlighted through conversation, while links are also provided to related resources. Although seen as a challenger, now according to the latest report, it is said that OpenAI uses Google search data to highlight a number of answers to ChatGPT users.
OpenAI is said to do this through the SerpAPI service, which is a service that collects various Google listings in real-time and offers them to other parties. With this step, other parties can easily integrate Google search data. In addition, a study by one of the engineers also showed that OpenAI uses Google search data, when the engineer developed a special website to be displayed on the Google search engine only, but searches through ChatGPT also produced the page.
OpenAI was previously ready to work with Microsoft using Bing AI, but it was seen that Google's results were better, making them use this method.
So far, Google has not taken any action against the SerpAPI service. Through the site, it also lists Perplexity and Meta as also using their services.