Mark Zuckerberg today announced that Instagram has now reached three billion monthly active users. This makes Meta have three applications with monthly active users exceeding 3 billion, namely Facebook, WhatsApp and Instagram.
Previously, Instagram exceeded 2 billion monthly active users in October 2022.
Facebook initially acquired Instagram in 2012, when it was just a photo sharing application, but it was very popular among users. Since the acquisition, various changes have occurred, including now users are more active in using the Reels and Stories features on Instagram compared to the original features. At the same time, Instagram itself has started a special application under it called Threads – focusing on text sharing and competing with X or Twitter.