On Saturday, October 4, Proton announced the launch of their latest electric car, the Proton e.MAS 5. This compact SUV was announced to be priced between RM60,000 and RM80,000. Today, they shared that 1,607 units had been booked within 24 hours of the announcement.
This sales figure can be said to be very encouraging when compared to other Proton car bookings. The Proton e.MAS 7 reached 2,500 bookings in less than a week after being announced, while 5000 Proton X50 units were booked within 10 days. The live broadcast was also broadcast simultaneously on 8 TikTok pages and 1 Facebook page as well as the official Proton e.MAS channel, and managed to get more than half a million live viewers.
The Proton e.MAS 5 will be offered in two versions, Prime and Premium, where the Prime version has a smaller 30.12 kWh battery with a range of 225km WLTP, while the Premium version has a 40.16 kWh battery giving a range of 325km WLTP.
Since 1607 bookings have been made and a few days have passed, if you are interested in being the first 5000 to book the Proton e.MAS 5 at RM 99, you will also receive a TnG NFC card with RM 100 credit, and an additional RM 500 rebate later.