OpenAI today announced a new feature called Instant Checkout. Through it, it offers the ability to search directly through ChatGPT, and then make purchases without having to leave the chatbot service. This feature is currently available to users in the United States.
For this purpose, OpenAI uses a technology called Agentic Commerce Protocol, which was developed with payment service provider Stripe. Today, it supports a number of products from Etsy, and moving forward, Shopify products will also be integrated on the platform via Instant Checkout.
Today, many are ready to use ChatGPT to get information or recommendations related to a product. With this integration, users can search and buy directly using it. OpenAI says that products will be listed as usual, and the Instant Checkout integration on products will not affect any order of search results display.
OpenAI will generate revenue through products sold through Instant Checkout. Along with this introduction, the Agentic Commerce Protocol is also offered in open source form, allowing other platforms to integrate it. This introduction also opens up new methods that will change the e-commerce landscape, which is currently dominated by the use of e-commerce sites or direct sales.