Mozilla after going through the previous rebranding process, Firefox is now seen receiving an update and branding process for it through the introduction of a new mascot named Kit. It retains the fox character, but with a design that is more friendly to young and teenage users.
Mozilla says Kit is a companion for users in browsing the web privately, openly and securely. For now, only the mascot introduction is done through the official Firefox website, in addition to also offering some items that can be purchased with the mascot design.
It is not yet known whether Firefox will also receive a new icon and logo or otherwise. This branding and marketing process is also seen in line with the fierce competition in the web browser arena, and users want something that is truly safe and personal to them. The use of a cheerful and cute mascot may attract more people to trust the web browser than others.
For yourself, what do you think about this new Firefox mascot design? Is
