Instagram has now updated its offering, allowing users to upload videos up to 20 minutes long via Instagram Reels.
With this offering, it allows longer videos to be uploaded to the platform, and at the same time makes users spend more time watching videos on the platform.
However, for now, Instagram states that videos longer than 3 minutes will not be recommended to new viewers based on the algorithm, but will only be shown to existing viewers for an account.
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