Netflix is currently reportedly in talks with several parties to license podcasts through their platform, further diversifying the content offered through the popular streaming platform. One of the podcast platforms in discussions includes iHeartMedia – allowing a number of popular podcasts to be brought directly to the Netflix streaming platform.
Netflix is said to want to publish exclusive podcasts on their platform, thus giving more reasons for users to watch them through their platform than others. As many are aware, today many people enjoy podcast content through the YouTube and Spotify platforms.
Lately, more people enjoy podcast content that offers casual discussions on a topic, and discusses various perspectives on current issues. This also makes Netflix lose viewers in this segment. By integrating it more on Netflix, it will be able to retain viewers and not lose their viewing time.
Previously, Netflix has announced a collaboration with Spotify in offering podcast content on their platform.
