Disney today made a surprise announcement, and announced that it will invest $1 billion in OpenAI. Not only that, Disney also said that it will allow and license characters under them to be used by OpenAI's video generation service, Sora.
With this move, Sora users are expected to be able to generate images and videos using Disney characters starting in 2026 – including Star Wars, Marvel and Pixar characters.
Not only that, Disney will also use OpenAI's technology and expertise in developing their new products, including improving the user experience. Disney has also previously expressed its intention to integrate generation support on the Disney+ streaming service, and this move will also be made possible through this collaboration and investment.
With this move, we will all wait and see whether Disney is doing the right thing, or whether it will have an impact on the brands and content produced under them.
