In conjunction with Hong Leong Islamic Bank (HLISB)’s 20th anniversary, the Sharia-compliant bank has announced the HLB@Campus campaign to strengthen youth development and financial literacy, bridging the gap between education and real-world financial decision-making.
The programme offers student-focused banking solutions, in conjunction with HLB Duitsmart, HLISB’s flagship financial literacy workshop, and the Student Ambassador Programme, which prepares the next generation for responsible wealth creation.
The collaboration is being carried out in partnership with three local universities, namely Universiti College MAIW.P International (UCMI), Universiti Sultan Zainal Abidin (UniSZA), and Universiti Utara Malaysia (UUM).
A memorandum of understanding has also been signed with UCMI to expand its Waqaf initiative, facilitating customer donations towards medical equipment and patient care.
In addition, HLISB is also introducing a Special 20th Anniversary Campaign that runs until 31 December 2025, to encourage Malaysians to start or strengthen their wealth creation journey. The campaign offers attractive incentives covering various aspects of wealth: new customers are eligible to receive RM20 with an initial placement of RM200 in their HLB Meezani-i Account, while those who obtain an approved and funded ASB-i Financing can receive a RM50 cashback. In addition, existing customers will be given a RM100 cashback upon completing a RM2,000 top-up into their HLB Meezani-i Account.
Dafinah Ahmed Hilmi, Chief Executive Officer of HLISB said ““Our framework covers the entire journey, from the first savings account to investments, business growth, family protection and legacy planning. This approach goes beyond conventional wealth accumulation; it emphasizes management trust, real economic impact and cross-generational well-being. We are committed to standing with our clients throughout their lives, ensuring that wealth management is not only profitable, but also meaningful and supports a stable, fulfilling and legacy-driven life.”
