TikTok is now seen to have introduced a special application for micro dramas, named PineDrama. This application is offered in a limited way for the American and Brazilian markets for now.
Through PineDrama, users can easily follow various micro dramas, without any fees or advertisements for now. As usual, micro dramas are a combination of almost a hundred episodes lasting one minute each.
Previously, many were willing to publish micro drama content on TikTok itself, and now with a special application, it provides a destination to easily follow various fictional dramas. For TikTok itself, they often experiment with various things, including several applications before, and have also started publishing fiction novels and ended them after some time. It is not known whether PineDrama will be expanded globally, or another experiment by TikTok alone.
In addition to PineDrama, there are several other companies that are also focusing on this arena, including DramaBox, which was recently reported to be valued at around $500 million. In Malaysia itself, there is a special platform called DoDrama, in addition to Sooka which focuses on this arena.
