Google is now informing its investors about the changing environment and usage patterns on the internet due to artificial intelligence. In line with the investment and focus on Gemini, Google is now also saying that it may have an impact on the search engine and advertising revenue.
Today, around 750 million users actively use Gemini every month. Gemini is also used to get answers – thus showing a change compared to before where users used the search engine for this purpose. This indirectly also has an impact on advertising – since Gemini does not have ads for now.
Google is expected to continue to come up with new advertising formats, and stated that it will move in line with the movement of the internet and adjust their offerings. For now, Google is ready to generate high income through advertising – not only through the search engine, but recently also through their video platform, YouTube.
