Anyone who follows Instagram’s CEO, Adam Mosseri, knows that he loves to open up Q&A sessions about Instagram’s products. Recently, he debunked a popular myth by asserting that reposting updates in the feed to Stories won’t increase reach.
This is because updates in the feed have a wider reach since they are permanent and can appear in Explore suggestions. On the other hand, Stories are only displayed to followers. Therefore, the “repost” or reposting update to Stories strategy is not an effective way to increase reach.
In addition, he added that most tactics or “hacks” to increase reach on Instagram are usually ineffective. In fact, if one works, Instagram will shut it down. Therefore, Mosseri advises content creators to pay attention to the audience’s interest patterns and produce content that is consistent with their identity.
In addition, Instagram is currently studying the possibility of allowing scheduling Stories. Previously, this feature was avoided because Stories were considered to be spontaneous. However, increasing user demand means this feature is now being considered.
