Meta is now predicted to surpass Google in terms of digital advertising revenue by the end of 2026. This will simultaneously position Meta as a giant in the digital advertising arena carried out through platforms such as Facebook, Instagram, and Threads.
According to forecasts, Meta is expected to generate around $243.46 billion in 2026, while Google is expected to generate $239.54 billion for the year 2026.
For Google itself, they are ready to position YouTube as one of the high contributors in the advertising arena, in addition to diversifying income through subscription offerings such as Google One and YouTube Premium. Google has also not yet announced plans to integrate advertising on Gemini at this time.
For Meta, they are ready to lead the social media arena, and the Threads platform, which is becoming increasingly popular by the day, is still not focused on advertising, giving them the potential to continue to increase income.
According to previous expectations, Google, Meta and Amazon are said to hold around 62.% of the global digital advertising market for 2026.
