How patient are you when ads appear on YouTube screens? I used to be able to stand it for 10 seconds before I could hit the “Skip Ad” button. But in the US, users are starting to report being served 90-second ads that are completely unskippable. That’s enough time to make a hot cup of tea on the stove.
The ads are only served to a small number of users and are only seen when watching YouTube on a TV. While the ads are long, the number of ads served while watching a video has been reduced.
So that leads to the question. Would you rather have longer ads but fewer or shorter ads but several times interrupting the content you’re watching. I can’t answer this question because I’m already a Premium subscriber, as even a second of an ad makes me lose my patience.
