Snapchat is now stopping recommendations for videos that are entirely AI-generated in its Spotlight feed. This move isn’t just a technical change, but a new policy that prioritizes original, human-generated content. The decision comes as the number of active creators has increased by 120% over the past year, indicating that more people are choosing the platform to create their work.
While users will still be allowed to upload AI-generated videos, they will no longer be featured in Spotlight’s recommendation system. Instead, they will only be visible to followers. This approach shows Snap’s efforts to balance the freedom of AI technology with the need to protect the human creative ecosystem. Spotlight now serves as a space that prioritizes original work with a primary value on individual creative voices and storytelling based on human experiences, rather than machine-generated videos that lack artistic merit.
