TikTok is now the first non-Facebook app to reach three billion downloads globally on both iOS and Android devices.
According to the latest data from Sensor Tower Store Intelligence reveals that the TikTok app including a Chinese version of iOS called Douyin, is the most downloaded non -gaming app and has the highest revenue worldwide in the first half of 2021, reaching 383 million first installations and estimated to earn consumer spending of USD 919.2 million.
TikTok adoption was accelerated in 2021 with first -time downloads increasing by 2% from the fourth quarter of 2020 to the first quarter of 2021 to reach 177.5 million and increasing by 16% from the first quarter of 2021 to the second quarter of 2021 to reach 205.4 million.
This is the biggest growth TikTok has experienced since the first quarter broke records in early 2020, when it had more than 315 million installations.
TikTok’s new downloads are down 38% year -on -year from nearly 619 million in the first half of 2020, but this is largely due to the removal of apps from app stores in India. However, consumer spending for TikTok increased 73% from USD 530.2 million over the past year.
The app has now been installed more than three billion times, making it the fifth non -gaming app to do so. The other four apps that have reached three billion installs are WhatsApp, Messenger, Facebook and Instagram, all owned by Facebook.
In the second quarter of 2021, TikTok had the largest quarter -on -quarter consumer spending growth since the second quarter of 2020, up 39% from USD 384.7 million in the first quarter of 2021 to USD 534.6 million in the second quarter of 2021.
Globally, consumer spending for TikTok has now surpassed USD 2.5 billion. Only 16 non -gaming apps have generated more than $ 1 billion in revenue since 2014, and only Tinder, Netflix, YouTube and Tencent Video have more than $ 2.5 billion.
Tags
APPS & GAMES