The tablet market, which has actually been stagnant in recent years, has experienced a drastic increase during this outbreak.
This was experienced by Apple, whose revenue from the iPad increased 79% in Q1 2021 year -on -year. In Q2 2021, their revenue declined 11%, but they still controlled tablet shipments globally in the quarter ended June 30th.
Based on IDC data, Apple shipped about 12.9 million iPad units in 3 months. Up from 12.5 million units they shipped in the same period last year
IPad shipping growth was not high enough compared to its competitors ’shipments, which caused the global iPad market share to drop from 32.1% to 31.9%. Meanwhile, the growth of the global tablet market was recorded at 4.2%.
In second place was Samsung, which shipped 8 million tablets in Q2 2021, up 1 million units compared to Q2 2020, where they shipped 7 million tablets. Meanwhile, the South Korean giant’s market share increased from 18%to 19.6%, with a growth of 13.3%.
However, the biggest growth was experienced by Lenovo, which is in third place. They experienced year -on -year growth of 64.5%, with shipments increasing from 2.9 million units to 4.7 million units.
Lenovo’s market share in Q2 2021 was recorded at 11.6%, up from 18% in Q2 2020. In fourth place was Amazon, whose tablet shipments increased from 3.6 million units to 4.3 million units.
In fifth place is Huawei, which is not as good as the other four companies. Its market share dropped drastically from 11.5% in Q2 2020 to 5.1%. Its product shipments also dropped from 4.5 million units to 2.1 million units, and its growth rate was -53.7%.
Keep in mind, the IDC countdown for Huawei does not include tablets made by Honor, which were previously a sub-unit of Huawei, but have now split.
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