Facebook CEO Mark Zuckerberg gave hints on the hardware products they will launch next. After a long wait, Facebook is getting ready to launch Ray-Ban-made smart glasses.
These smart glasses were first announced in 2020 and are planned to launch this year. But the pandemic changed their plans and Zuckerberg has yet to share when the smart glasses will be launched.
“Going forward, the next product release is the launch of our first smart glasses from Ray-Ban in partnership with Essilor Luxxotica,” Zuckerberg said in a call with analysts after Facebook’s earnings report.
"These glasses have an iconic shape, and allow you to do interesting things."
It is still unknown what great things these Facebook smart glasses can do, but previously they confirmed that these glasses will not have a screen and are not augmented reality devices.
Without an integrated display, chances are these smart glasses controls will rely on audio or be paired with a phone, such as Amazon Echo Frame or Snap Spectacles.
Zuckerberg says the launch of Ray-Ban smart glasses will be part of Facebook’s journey to bring AR glasses in the future. Facebook itself has long developed AR glasses through Project Aria, and even produced prototype units.
AR glasses will be part of Facebook’s new plan to build a metaverse. This is a new multi-fashion technology that combines virtual and physical worlds that can be used for shopping, working and socializing.
Facebook has estimated billions of dollars to make the metaverse world a reality. Of course this project will be used by Facebook to earn revenue from advertising.
“Advertising will continue to be an important part of strategy on all the social media we do and that will also be an important part of the metaverse as well,” Zuckerberg said.
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