Xiaomi often gives Mi frills on its products, especially mobile phones. As reported, the familiar brand among Xiaomi fans has been turned off. Xiaomi also revealed the reasons behind the decision.
A Xiaomi spokesperson confirmed that the Mi brand will no longer be used. Xiaomi products including flagship phones will only bear the Xiaomi name.
"Starting Q3 2021, Xiaomi's product series" Mi "will change its name to" Xiaomi "," said a Xiaomi spokesperson in a statement we received.
"These changes aim to standardize our global brand presence and close the perception gap between brands and products," he added.
Although the Mi brand is turned off, Xiaomi states that the Redmi brand will still be maintained. Redmi phones are more affordable while Xiaomi phones are more premium.
"Xiaomi products are a manifestation of the pinnacle of technology and offer a premium experience, while Redmi products present major innovations at more affordable prices as well as aimed at a younger audience," Xiaomi said.
Not only on mobile phones, the Xiaomi and Redmi names as appropriate, will also be used in other Xiaomi products and ecosystems. In other words, the Mi brand will also no longer be in other Xiaomi products, only Redmi and Xiaomi.
"This differentiation is also reflected in the writing of our updated logos. The Xiaomi and Redmi logos will be represented by the parent brand logo. In the future, the Xiaomi and Redmi series naming system will also apply to the ecosystem and IoT products we release," Xiaomi concluded. .
Looking at history, in fact, the first Xiaomi product to bear the Mi name is not a smartphone, but MIUI, a typical user interface of this Chinese company. Only then to smartphones and other electronic products as the company develops.
Then what does the word Mi mean? Lei Jun as the founder of Xiaomi some time ago once explained that Mi is an abbreviation of Mobile Internet or there is also an alternative phrase, Mission Impossible.