Apple has officially launched the iPhone 13. It looks identical to the iPhone 12, with some feature enhancements in it. But indeed there is no breakthrough that is really good on the iPhone 13. So the question is, will it still sell well?
iPhone 13 has a faster processor, longer battery life, improvements in the camera sector and new colors. But of course this is also done by other smartphone vendors when releasing a new cellphone, aka something that is natural. Leaks such as satellite phone technology and augmented reality did not turn out to be true.
However, this is still the latest generation iPhone and Apple fans are predicted to still be in line. Maybe those who already have an iPhone 12 will not upgrade, but those who still rely on an older version of the iPhone will consider replacing it with an iPhone 13.
In addition, Apple also has various marketing strategies such as being able to trade in. Operators also sometimes have interesting promotions in selling the latest iPhones.
Apple has substantial users looking to upgrade (to iPhone 13). With a massive promotion, the iPhone 13 will continue the super upgrade cycle to 5G that was started by the iPhone 12.
Dan Ives of Wedbush Securities estimates that there are around 250 million iPhone users who haven't had their phones replaced in more than 3.5 years. These are the people who might be interested in asking for the iPhone 13.
With the upgrade in China alone predicted to reach 200%, we will continue to see high demand for the iPhone 13 in this key market. We believe the same thing will happen in the global realm.
