Indonesia is included in the list of countries that watch videos with long durations. Especially during the pandemic, where almost everyone is working from home. From here, you can see both sides, good and bad. Well, this can be used as an opportunity for business people in Indonesia.
Jerome Hamlin Industry Head Ecommerce Google Southeast Asia said at the 'Lazada LazMall's Annual Brands Future Forum (BFF) 2021' event that retail migration to the digital era has occurred in large volumes.
"What's interesting is that there are active users who use e-commerce as a new habit. So it's important to know how to deal with and maintain relationships with customers," said Hamlin, Wednesday (1/9/2021).
However, adjustments and fresh strategies are needed. Is it necessary for a product to be issued online or offline, or both? All of this must be confirmed because we are still in a period of uncertainty as well. Now, the advantage of increasing Indonesian viewing time, video media can be an effective marketing method in attracting the attention of potential consumers or potential buyers.
"Speaking of time to consume video, focus on context, we see the top 10 watch-time from the market, for example. Three of them are Indonesia, Thailand and Vietnam," he said.
Similar to App Annie's 'State of Mobile 2021' report, web users spend an average of 4 hours 12 minutes per day on smartphones in 2020. In Indonesia, the average web user is more than 5 hours per day.
"This content is amazing, and I think this is a good opportunity for brands to build a relationship with video. It's very important how you think about how to build a relationship. Creators must be able to create videos so that consumers can feel the product too, " he closed.
