TikTok can be considered as a place to sell. The data below is a testament to the consideration of creating TikTok content to help sales.
There are many things to consider. One of them, in the past year, cosmetic-related content has increased 4x.
Can be used for marketing tactics.
There are a number of interesting findings. First, that 60% of TikTok users are people who are very considerate of their budget or funds for their personal care needs and will usually buy brands that are already known. Plus the fact that 71.2% of TikTok users prefer to shop online over in-store.
"It was also found that 32% of TikTok users use social media to follow celebs and creators. Then 55% that we surveyed also believed in online reviews about products or services on TikTok," he continued.
According to Sitaresti, TikTok has become a platform that can influence users in all aspects. 60% of users also claim to feel better after watching videos on TikTok.
"The community is also playful. Here we see shopping in TikTok as a unique environment. Purchases on TikTok are quite strong," he concluded.
