TikTok has become one of the favorite applications of young people today. The TikTok stars are getting richer, even the income of some of them is said to have equaled or even exceeded the income of CEOs in top companies.
In 2021, Forbes mentions that the highest revenue creator of TikTok content is Charli D'Amelio with revenue of USD 17.5 million.
Aside from advertising, he also made money from the clothing business. The amount of income is very large. As an illustration, the average income of a CEO at an S&P 500 company in 2020 according to the Wall Street Journal is USD 13.4 million, less than D'Amelio.
As we were quoted by the Wall Street Journal, D'Amelio made more money than the CEO of ExxonMobil, the CEO of Starbucks, to the CEO of McDonalds.
Not only him, his sister named Dixie D'Amelio is the second richest TikTok star with revenue in the range of USD 10 million, comparable to the money earned by the CEO of Southwest Airlines.
"They're really building a business empire. The numbers we're seeing now will continue to grow," said Mae Karwowski, CEO of marketing agency Obviously.
As many as 7 of the TikTok stars with the highest total revenue earned USD 55.5 million last year, an increase of 200% from the previous year, according to Forbes.
The high income of TikTok stars cannot be separated from the increasing popularity of the application, although it sometimes triggers controversy. Mobile analytics company App Annie predicts TikTok active users in 2022 will reach 1.5 billion.
The achievement of TikTok active users is very fast, even faster than WhatsApp which takes two years longer than TikTok. No wonder the TikTok star is getting more and more prosperous.
