The advent of the iPhone in 2007 rocked the mobile world with its intuitive touch screens and attractive applications. It is even believed by some that the iPhone is the killer of Nokia and then BlackBerry. Is that true?
Former Prime Minister of Finland, Alexander Stubb, once admitted that the iPhone is a stumbling block for Nokia. As is known, Nokia phones had become pride in their home country.
"We have two pillars, one is the IT industry and the other is the paper industry. Nalle Wahlross, president of Nordea bank, described it well when he said that the iPhone brought down Nokia and the iPad overthrew the forest industry," said Stubb some time ago.
"Yes, Steve Jobs has taken our jobs, but now it's starting to change. Our forestry industry is slowly but surely changing from paper production to bioenergy. Our IT industry is heading to the gaming sector, no longer just a matter of hardware like Nokia phones," explained Stubb. .
It's clear that the iPhone has left Nokia in a rut, but that's not the only problem. In fact, it was judged that the main suspect in Nokia's murder was not the iPhone but themselves.
The reality is, Nokia is still mighty until a few years after the iPhone was launched. The new iPhone managed to surpass sales of Nokia phones in 2011 or 3.5 years later.
In fact, as quoted from Quartz, Nokia's smartphone sales reached its peak with 103 million units sold in 2010. At that time, the iPhone had existed for 3 years.
In other words, Nokia actually has quite a long time to fight the iPhone and maintain its position as the king of the world's mobile phones. At that time, Nokia was still absolutely superior to Apple with the iPhone in many ways.
Nokia has an extensive distribution network around the world and has good relationships with hundreds of operators. Despite losing in terms of software, Nokia excels in the camera field, for example, where shots from high-end cellphones are superior for their time.
However, Nokia did not use that long period of time, especially in terms of software. The Symbian they rely on is outdated and Nokia doesn't deftly switch to another OS.
Many judged that if at that time Nokia had immediately tried using Android, their fate could have been much different. But in the end, Nokia embraced Windows Phone and ended tragically.
Former Chairman of Nokia, Risto Siilasma once stated that if a company is so big and could fall so badly like Nokia, there must be something wrong with its management.
"If a company is the largest in the world, with a lot of money and huge investments in research and development and loses to competitors, the only explanation is that there is a problem with its management," he said.