Leica and Panasonic announced a new collaboration under the name L² Technology to develop a joint technology that will then be used on cameras as well as lenses.
The name L² Technology is used because it combines the Leica name and the LUMIX brand used by Panasonic. Leica's optical and imaging expertise will be matched with Panasonic's video and digital technology expertise to produce products that meet the needs of modern consumers.
Through this collaboration, the two companies will jointly invest in new technologies that can be incorporated into camera and lens products, and will incorporate the jointly developed technologies into their respective Leica and LUMIX products to further enhance the capabilities of their products.
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