Oppo announced partnerships with UEFA in various competitions including the Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the 2022-2023 and 2023-2024 seasons.
Through this collaboration, Oppo becomes the first Chinese brand to partner with UEFA's premier club competition, the Champions League. Both sides will work together to record inspirational moments both on and off the pitch, and help fans watch, hear and share them throughout the game.
"We are thrilled to partner with UEFA and work with them to drive inspiration for football fans during UEFA competitions. At Oppo, we believe in the power of innovation to help us meet every challenge, and in line with UEFA's desire to strive for challenges, so that make this partnership perfect," said William Liu, President of Marketing for Oppo Global.
Meanwhile, UEFA Marketing Director, Guy-Laurent Epstein said they are delighted to welcome Oppo into the UEFA sponsorship family with the world's largest club competition, the UEFA Champions League. "Oppo is a global leader in mobile technology and together, we look forward to realizing our efforts to connect and inspire football fans around the world."
As part of the partnership, Oppo will get high visibility, broadcast and stadium background logos, including a very wide advertising perimeter, website and UEFA Champions League social media. In addition, Oppo will offer football fans a unique opportunity to watch matches throughout the UEFA Champions League season and capture important moments using Oppo smartphones.
Inspirational moments captured during the match will be shared in the Oppo gallery located on the UEFA Champions League website and the Oppo UEFA Champions League website page. In addition, the partnership will showcase leading Oppo devices, such as the Find series devices, the Reno and a variety of new and upcoming IoT products such as headphones and smartwatches.
Besides UEFA, OPPO is currently in its fourth year of partnering with Wimbledon, Roland-Garros and global partner International Cricket Council (ICC). Partnering with various international sports tournaments, Oppo hopes to show respect for the culture of users in various regions and serve the needs of global users.