Middle class mobile competition in Indonesia is very tough. Samsung unveils strategies to win against Chinese smartphones.
The mid-range smartphone market segment is very important.
He realized that there was stiff competition from Samsung against various Chinese-made smartphones on the market. But, Samsung is ready with a lot of ammunition.
The middle segment, our principle is to provide competitive prices. We are not only selling the device but also the best experience. That's the most important.
For this reason, according to TM Roh, Samsung issued the Samsung Galaxy A Series and M Series to answer the middle-class smartphone market in the market. He said Samsung took 10 years to understand consumers in the market, from which Samsung products were developed to answer consumer needs.
The Galaxy A series is loved by millennials, therefore it is important to bring out the specifications and features that they like.
Another strategy from Samsung is to provide flagship-style advantages to the Galaxy A Series such as a large camera and memory, including security features.
The middle-class smartphone market, which is dominated by young people, cannot be underestimated. They are potential consumers of flagship class smartphones in the future.
Many young people initially look for the Galaxy A Series, but later they will move to the flagship. So we see that later there will be demand from the mid-range series to the flagship.