In recent years, business trends in Indonesia have become increasingly popular with the public. This can be seen from the emergence of various MSMEs in Indonesia.
In addition, currently the government also continues to encourage MSME actors through various efforts. This condition also makes many people passionate about becoming a businessman.
Basically, running a business is a legitimate thing for everyone to do. However, of course a special strategy is needed so that the business can run smoothly and according to plan, one of which is by utilizing the customer journey. Especially now that many new businesses have sprung up, making competition even more fierce.
The Importance of Customer Journey in Doing Business
In today's digital era, adaptation to technology is one of the keys to doing business. One of the adaptations that can be made is by building a competitive customer journey.
Launching from MarketingCraft, a strong customer journey will provide various benefits for businesses. Through the customer journey, you will more easily understand the habits of buyers and provide insight into the minds of the target audience. Plus, you can create a better experience for your customers.
All of these advantages can be the potential to improve marketing strategies such as choosing more attractive CTA for advertising, or ensuring customer needs are met. This will certainly build customer trust and increase your business.
How to Build a Customer Journey
1. Build an e-Commerce Website
Choosing an access point to view and buy a catalog of goods / services offered is important in doing business. In this case, you can start by taking advantage of free platforms such as Instagram and Facebook. However, as you increase your capital, try to use an e-commerce website that can speed up the checkout process and add value-added services.
2. Checkout Optimization
Checkout optimization will simplify the checkout experience for customers. For business people, you can use cookies for personalization to improve the customer journey through the website. The shorter the time and steps it takes users to complete a purchase, of course, the higher the probability that customers will buy and be satisfied with their checkout experience.
3. End-to-End Process Integration
Integrating website processes, e-Commerce, CRM, Sales to Manufacturing will make the end-to-end process even faster. This will also help the sales process to be more efficient so as to help stock updates be more controlled in real-time. This whole integration process will certainly help companies to earn faster and more.
Build Customer Journey with Integrated Software
In building a customer journey, you can take advantage of integrated software such as Odoo. Odoo has a complete set of easy-to-use tools to promote a better customer journey and meet any business need.
One of them is the Website Builder and e-Commerce services on Odoo which are open source. This service features 100% free hosting, no limitations or ads, as well as standard compliant, ready-to-use and free website designs.
Through the Odoo Website Builder, you can present multiple languages, improve website content, and create SEO-friendly content. The website builder can also be integrated with other applications from CRM for lead generation, Manufacturing and Inventory to automate purchasing processes and stock calculations, as well as many other advanced features and integrations.
All of these services will certainly create a quality experience for customers which will also have an impact on the development of your business. Especially now that Odoo is offering the latest pricing. By paying the price per user, you are included with access to all Odoo applications.
Only by paying a user fee, you can build a customer journey with service integration and create an attractive website. Interestingly, Odoo software can also help you increase sales, manage finances, and strengthen your business marketing. More detailed information about Odoo can be seen through the official Odoo website at www.odoo.com.