The new Twitter has a chronic advertising problem. Every few clicks will be interspersed with silly ads. In fact, in the personal timeline and the chain of advertising ads are inserted until it causes users to trash. Elon Musk's advertising strategy just didn't work out with revenue in Q4 2022 being 40% lower than Q4 2021.
For Twitter users who are tired of advertising, Elon Musk said that more expensive subscription plans will soon be offered with zero advertising. It is not yet known when this ad-free Twitter Blue subscription plan will launch. The service just rolled out to Android users this week along with a year-long subscription.
This strategy of offering a lot of ads to make users angry was successfully used by YouTube in forcing YouTube Premium subscriptions. But with Twitter Blue still limited and cheaper, Elon Musk's latest strategy to increase Twitter's revenue through expensive subscriptions may not be.
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APPS & GAMES