Instagram Tests “Flipside” Feature – Secret Profile For Select Followers

 The use of social media is becoming more and more widespread. Various platforms are offered such as Facebook, Instagram, X, Snapchat, TikTok and many more for users to share their career or life stories. But did you know that most influencers have second accounts just for family, loved ones or close friends? This second account went viral in America as finstas and recently, Instagram started bringing the Flipside feature to further popularize the concept of finstas.

Flipside allows users to have one account with two different profiles. One profile that showcases creative content, collaborations with branded products, photography and more – while the second profile is for posting content to selected followers only. If you are wondering what is the difference with Close Friends? Close Friends content remains in your main profile, but Flipside brings a different profile so users don't get confused.

Is this feature better than Close Friends? Will Close Friends end? When will this feature be rolled out to the public? At the moment it is still unclear, based on my review many people who receive this feature live in the United States. Let's all look forward to the development of this feature later.

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