Google's parent company, Alphabet is now reported to be interested in taking over HubSpot, as well as strengthening the offering of marketing and advertising services under Google.
HubSpot is one of the companies that develop marketing solutions that are widely used by various companies. It is valued at around $35 billion. HubSpot provides a wide variety of solutions, including for marketing, sales and customer service.
According to a Reuters report, Google is still at the discussion stage with several parties and is looking at various potentials. For now, Google has not yet made any offers to HubSpot. It is said that there is also a possibility that Google chooses not to offer any offer to HubSpot.
However, a successful takeover of HubSpot would allow Google to provide a comprehensive marketing and customer service offering to users of their platform – and not just limited to advertising. It will also allow Google to compete more actively with SalesForce and some other companies.