If you watch a movie from the United States today, you will surely notice that there are many Apple products displayed. Even if they are not advertised prominently, the subconscious mind will remember the Apple products used by the protagonists. Google has now realized that this technique may be applied to their products and has launched the 100 Zeroes initiative according to a Business Insider report.
100 Zeroes is the result of Google's collaboration with Range Media Partners, which produced the films A Complete Unknown and Longlegs. In the films and later the TV series 100 Zeroes, Google products will be displayed more prominently. It will also display the use of Google technology from a positive angle unlike the dystopia that exists in the Black Mirror series.
In addition to being a fine needle to promote Google products positively, it also wants to encourage the use of their technologies such as Immersive View, artificial intelligence (AI) and spatial technology in their productions.
Google's move is different from Amazon and Apple, which publish their own media content which is then offered through their own streaming platforms.