Imagine you're relaxing in your living room after a long day at work. With just a touch of the remote control, the high-tech OLED screen delivers a stunning display. Colors look more vivid, movements feel smooth, and every detail of the image looks as sharp as if you were in the real world.
This is the revolution in smart television that was showcased at the Samsung Virtual Display 2025 in Bangkok that I attended a few weeks ago. Not only did I showcase new products, Samsung also introduced innovations that make smart televisions the control center of the modern home.
With a combination of OLED, QLED, AI Home Experience and Tizen OS technologies, Samsung has not only enhanced the viewing experience, but also taken the concept of smart television to a more interactive and intelligent level. How does this innovation benefit daily life? I will share my own experience of witnessing it in more depth through this article.
Technological Advancements in Smart Television
The world of smart televisions has experienced rapid development in recent years. In terms of display technology, advances in OLED and QLED now offer better color clarity and higher contrast to offer a more immersive viewing experience. In addition, the application of artificial intelligence (AI) in smart televisions allows users to enjoy a more personalized experience, in line with individual needs.
This year, Samsung introduced the Vision AI concept which aims to strengthen the ability of smart televisions to understand and adapt content according to user preferences more efficiently. Such innovations not only improve the quality of home entertainment but also show the future of smarter and more attractive display technology.
Samsung also improved the TizenOS operating system to make it more user-friendly. These improvements not only ensure smoother navigation, but also allow easier access to digital services. These innovations are designed to enhance the user experience with smart televisions, which are now not just ordinary viewing devices but have become a digital ecosystem that supports modern lifestyles.
With increasingly sophisticated technology, smart televisions now serve as the main control center in the home. They are not just viewing devices, but also connect various devices and coordinate digital experiences more efficiently.
Color That's More Than Just Color
Samsung's latest OLED models offer more vivid color clarity, higher contrast, and the ability to produce deeper blacks. This technology provides a more realistic and enjoyable viewing experience. With enhanced image processing, the resulting visuals appear sharper, making them an ideal choice for users who prioritize picture quality.
To be honest, I have never written a review of a smart TV before. In fact, for me, a television is just an entertainment device that simply fulfills the need to watch favorite content, whether on Netflix or other platforms. However, after attending this seminar, my perspective changed. I began to see smart TVs not only as viewing screens but as technology that takes the visual experience to a higher level, especially in terms of picture quality.
Samsung lined up two smart TVs side by side, one being last year's model, while the other was a new model labeled as the 25Y Samsung OLED. The comparison showed a significant difference between the two models, especially in terms of display clarity and enhanced technological capabilities. The difference in display quality was very noticeable, especially when the seminar room lights were turned off.
While the accompanying images may be difficult to clearly show these changes, the live viewing experience proves the improvement. Samsung's new model not only features more accurate and vivid colors, but also preserves image details to provide a more natural and immersive display for users.
This capability is driven by the use of NQ4 AI Gen 3, which enhances image processing capabilities and advanced artificial intelligence. Glare Free 2.0 technology is also introduced to reduce the effects of light reflection more effectively, without compromising color accuracy and contrast. In terms of the operating system, this model runs Tizen OS, which is smoother and supports various latest artificial intelligence functions, providing a more optimal user experience.
In addition, Samsung offers up to seven years of updates to provide long-term support to users. Additional features such as AI Gamma help enhance details in high lighting conditions, while support for VRR, ALLM, and FreeSync Premium Pro ensure a more responsive and smooth gaming experience.
This experience really opened my eyes to the advancement of smart television technology. It is no longer just an ordinary viewing device, but an innovation that changes the way we enjoy entertainment and visuals. With the latest technology, smart televisions now provide a more immersive experience to make every viewing moment more interesting and captivating.
More Accurate Color Display Through QLED
QLED (Quantum Dot Light Emitting Diode) is an advanced display technology that helps significantly improve color clarity and contrast. Compared to regular LED technology, QLED uses special nanoparticles known as Quantum Dot to produce more accurate colors. One of the main advantages of QLED technology is its ability to produce more accurate colors without compromising brightness levels.
In this seminar, Samsung also showed a comparison session between their QLED models and other technologies on the market. The uniqueness of QLED is highlighted through more accurate and vivid colors, in addition to its ability to reduce light reflection for clearer viewing, even in bright environments. In fact, the colors displayed are more stable and natural, providing a smooth viewing experience without interruption.
I personally saw the difference with the blue color produced by the QLED panel appearing deeper. In addition, according to Samsung, this technology plays a role in better maintaining the health of users' eyes. I think this situation is very suitable for those who often watch content live because it provides a clearer display and a more optimal viewing experience.
AI Integration In Life
AI is increasingly becoming a part of daily life that helps simplify tasks and increase daily productivity. In the smart television segment, AI works to improve viewing quality with features that facilitate user interaction.
Samsung has also upgraded TizenOS with more attractive features, including Samsung TV Plus, a platform that offers access to various content for free without the need for a subscription. With this technology, users can enjoy a smarter, personalized, and distraction-free viewing experience. This service is available for free through Samsung TVs, allowing users to enjoy a variety of interesting programs.
I have tried it myself and found the platform to be quite easy to use. The interface is very accessible, resembling the experience of using Netflix. Users only need to search, select, and press the option, then the content will be played smoothly.
Among the available programs are content from SM Entertainment, which features various K-pop programs in line with the identity of this brand originating from South Korea. Users can also see the schedule of the next content broadcast and various other options. However, unfortunately this service is not yet offered to users in Malaysia at this time.
Next, TizenOS has received an improvement in security functions, reflecting Samsung's concern for user well-being. Now, Pet and Family Care features are included to make it easier for users to monitor and care for family members and pets more efficiently.
Through the demo shown, this television is able to detect sounds such as dog barking or baby crying. It will automatically send notifications to users as an alert to ensure they are always aware of the surrounding situation.
It will be sent via a connected smartphone, specifically Samsung devices. However, it is not yet certain whether it can work with devices other than Samsung or vice versa. In addition to notifications or warnings, this television will also play appropriate audio to help calm the situation, especially when the user is in another location. Users can also check the analysis of the number of barks or cries received in a certain period via smartphone, to identify patterns or patterns of occurrence.
Samsung's explanation to we stated that this function can only detect the sound of dogs barking and babies crying for now. However, they plan to improve its capabilities in the future to provide a better experience for users.
Based on my observations during this seminar, the notifications sent showed a slight delay, where the system took time before actually providing notifications to users. However, the factors causing this delay have not yet been determined. Samsung also shows a strong commitment to providing the best lifestyle services.
Lifestyle Services
Services such as Daily Board and Samsung Daily that allow users to manage their daily schedules, get the latest news, and access entertainment content more efficiently. Among the features that caught my attention was how Samsung made it easier for users who do not have time to cook.
Based on my experience trying it myself, this television can provide menu options based on the ingredients available at home. Not just a menu, but it also includes complete recipes, serving sizes, calorie content, and lists ingredients in the shopping cart, which is certainly helpful for users, especially those who like to cook at home. In addition, this feature not only provides cooking suggestions or recipes, but also suggests the best options for breakfast, lunch, and dinner every day.
In addition, for those who want to brighten up the atmosphere at home, Samsung Art Store offers more than just a regular television display. With this feature, users can turn their television screen into a digital art gallery, displaying a collection of paintings, photos, and illustrations that can be customized to their taste. Televisions are now not just a viewing device, but can also function as home decor elements.
After a long day at work, imagine coming home and being greeted by a soothing display of art, from beautiful scenery to captivating classic works. Televisions are now not just a viewing device, but also a decorative element that brightens up the space and reflects the owner's style. This feature is found in Samsung televisions, especially The Frame models, which combine technology and art.
When not in use, the television screen resembles an art frame that adds a touch of luxury to the living space. It makes the atmosphere more lively and comfortable at home. It's fun to try it out for yourself! The diverse options do make the experience more interesting, especially with themes like Disney Princess that bring elements of fantasy and beauty to the screen display.
For those who love karaoke, Samsung televisions now offer an entertainment experience without having to spend extra money! With the karaoke feature built in collaboration with Stingray, users can enjoy their favorite songs directly at home. This feature comes with lyrics and high-quality audio support, making the karaoke experience more enjoyable without having to go out to an entertainment center.
Interestingly, this feature does not require an additional microphone as the smartphone can be used as a microphone. By simply connecting the device to the television via a smart hub, users can enjoy a more convenient and practical karaoke experience, without having to purchase additional accessories. Whether using a Samsung phone or other brands, the quick connection via QR code ensures seamless access for all users to allow them to continue enjoying entertainment at home without interruption.
My trial found that the connected device can not only be used as a microphone, but also allows controls such as audio adjustment, audio type selection and several other settings. However, while singing, I noticed a slight time lag that affected the compatibility between the voice and the background music. This may be due to the device connection or the audio processing in the system that can affect the user experience.
Although this time lag occurs, it is still within an acceptable level and does not interfere with the comfort of singing. For those who like to maintain the exact tempo, a little adjustment may be required but the overall karaoke experience is enjoyable.
More Immersive Gaming Experience
This seminar not only showcases the greatness of the display, but also showcases the superiority of their two new monitors. With the latest technology and sophisticated design, these monitors offer a more immersive visual experience and exceptional performance, especially for gamers who prioritize smooth gameplay and graphic accuracy.
With a refresh rate of up to 500Hz and high resolution, this monitor ensures that every movement in the game is smoother, more responsive, and more immersive. This technology gives players the advantage of enjoying a more immersive gaming experience with sharp visuals and smooth movements.
Whether it's fast-paced action or precision-focused strategy, this monitor is designed specifically to meet the needs of gamers who prioritize high performance in every game session. As a result, the gaming experience can be more responsive, allowing players to enjoy smooth visuals and more precise control in every movement.
Next, 3D monitors without special glasses take the visual experience to a more impressive level. With the latest display technology, users can enjoy a more immersive 3D effect without having to rely on additional accessories such as special glasses. In fact, this technology is not entirely new. In fact, Lenovo has previously introduced such 3D monitors that give users the opportunity to enjoy a deeper display without interruption.
This technology uses special optical layers and eye tracking to create a more natural image depth, making the display more vivid and realistic. In addition, this technology also integrates a light field display that can produce a more accurate depth effect. With this innovation, users can enjoy a more immersive visual experience without the need for special glasses.
I had the opportunity to try it myself and found that this technology really works as promised. The 3D effect produced feels very natural, and provides a realistic display without the need for special glasses. This situation may be different for each individual, but most seminar participants also shared the same opinion, they can see this display in 3D form clearly and vividly.
Imagine you are playing an action game full of explosions and fast movements. With this 3D screen, every spark and explosion looks so real that you feel as if you are really on the battlefield.
With Samsung Virtual Display 2025, the world of smart television becomes more interesting. Technologies such as OLED, QLED and AI Home Experience not only improve viewing quality but also make television part of the modern lifestyle. Samsung creates a more personal viewing experience for a more interesting entertainment experience. This innovation marks the future of increasingly sophisticated entertainment, bringing the visual experience to a more immersive level. The world of displays is also changing where users have the opportunity to enjoy entertainment in a more modern way.