Snapchat is introducing a new offering in Snapchat+ subscriptions with the launch of Lens+, which gives users access to hundreds of lenses and a more advanced Augmented Reality (AR) experience.
More than 15 million users have subscribed to Snapchat+ to enjoy a variety of exclusive features and early access to the latest technology. With the addition of Lens+, users can create and share Snaps more creatively using exclusive AI video lenses that offer exciting visual effects. Bitmoji Game Lens provides entertainment through interactive animations. In addition, new AR experiences will be introduced periodically to ensure a diverse user experience.
In addition, Snapchat plans to enable select creators to monetize their exclusive lenses in the coming months. For interested users, Snapchat+ and Lens+ subscriptions can be activated by accessing their Snapchat profile, then selecting Bitmoji and Snapchat+.