TikTok has launched several new features to allow users to control the content displayed in their ‘For You’ (FYF) feed to provide better control over the content they see.
One of the main features is Manage Topics, which allows users to control the frequency of more than ten popular topics including travel and entertainment in their feed. This setting, however, does not completely eliminate a topic but it affects the frequency of suggested content based on the user’s changing interests over time.
To customize the topics in the For You feed, users can access the settings through Setting and Privacy and then select Content Preferences > Manage Topics. They can adjust the frequency level of each topic with the slider before pressing the Save button to save the changes.
In addition, TikTok introduced Smart Keyword Filters, an AI-based feature that helps users block content based on keywords and their synonyms. With this feature, users can filter more content options while providing more precise control over the content display.
The feature will display a list of keywords that are currently blocked with the option for users to include or exclude specific words as per their needs. In the coming months, TikTok plans to increase the limit of filterable keywords to 200 from the previous limit.
TikTok also launched an educational guide offering various tips and tools to help users understand how the For You page works and customize it more effectively. All users, including teen and adult accounts, can now access this update to ensure a safer TikTok experience.