Bixby’s features seem to have been forgotten on Samsung’s new phones, tablets and watches with the main virtual assistant now being Google Gemini. This doesn’t mean that Bixby has been buried like the Joseong dynasty. On the contrary, Bixby is given new enhanced capabilities on Samsung’s 2025 smart TVs.
Bixby is now not only used to control the TV but can also answer questions about historical and scientific facts. It can also be asked to play TV series, movies or songs that match the genre the owner wants to watch. In addition, it is an important component of the Click to Search feature that understands the context of the content being watched.
Through SmartThings integration, Bixby is also capable of controlling various connected devices in the home such as starting a washing machine cycle or turning off the air conditioner. This smarter Bixby will be received on Samsung’s 2025 smart TVs with Neo QLED, OLED, The Frame and QLED panels first in South Korea before being given to other markets.