Haier introduces a new line of washing machines through the X series in the Malaysian market. It is designed to meet modern lifestyles and offers smart technology to ensure more effective washing. Users can choose between three models, namely X5, X7 and X9, with the X9 model offering the most premium specifications in the line.
All models in this series are front-loading washing machines that feature a modern design. The main difference lies in the control panel, where the X7 and X9 models use a full touch panel, while the X5 model is equipped with a rotary knob as an additional control.
In terms of technology, the X series combines AI Wash and Essence Wash to save time, water and energy while ensuring comprehensive fabric care. AI Wash works automatically by detecting the type of fabric and water absorption rate and then suggesting the appropriate washing program. At the same time, Essence Wash dissolves detergent evenly and sprays it directly onto the fabric for deeper cleaning results.
After the wash is complete, Ultra Fresh Air technology will dry the interior and reduce humidity to prevent odors and wrinkles. This process happens automatically without requiring any additional settings. In addition, the X series is also equipped with a Color AI interface with a color LCD panel that replaces traditional buttons, thus improving user comfort.
According to Haier, this launch is expected to drive annual growth of up to 30% in the washing machine segment by the end of 2025. The Haier X Series washing machine is now available for pre-order in Malaysia with a starting price of RM2249.
