Humain, Adobe and Qualcomm announced a collaboration to develop artificial intelligence (AI) that produces more accurate Arab content. It will be integrated into the HUMAIN Cloud, HUMAIN ONE, ALLAM, Adobe Creative Cloud, Express, Firefly, Acrobat, and Adobe marketing products.
Through Adobe Firefly Foundry, companies can develop generative AI models that are sensitive to Arab culture for their content and empower more than 400 million Arabic speakers worldwide. Among the issues with generative AI is that the content generated is not accurate to the culture to be produced and looks awkward.
Through the collaboration with HUMAIN and Qualcomm, AI data centers using Qualcomm chips will be used to generate images and videos through models developed with Adobe.
HUMAIN is an AI company from Saudi Arabia that is a subsidiary of the Saudi Public Investment Fund (PIF) that wants to make the country one of the AI technology superpowers. They have already produced ALLAM, which is an AI that understands all Islamic cultures and religions before. Meanwhile, Qualcomm and HUMAIN previously worked together to develop a laptop with the Snapdragon X Elite chip.
