TikTok star Khaby Lame has become a household name thanks to his low-key, dialogue-free humor videos. He now has over 360 million followers across social media platforms. Recently, Khaby Lame sold a portion of his social media company Step Distinctive Limited to Rich Sparkle Holdings for $900 million.
Through the deal, Rich Sparkle has acquired exclusive global rights to Khaby’s commercial activities for 36 months. This includes sponsorships, licenses, e-commerce, and brand collaborations. There are also plans to develop a digital twin of Khaby Lame for multilingual content, streaming, and 24/7 engagement. According to Rich Sparkle, the potential annual revenue of the Khaby Lame brand will reach $4 billion per year.
In the initial stages, the business will focus on the United States, Middle East, and Southeast Asia markets. Through this deal, Khaby Lame becomes another social media celebrity who is using his online popularity to generate a luxurious income. Two weeks ago, MrBeast received a $200 million investment from crypto company Bitmine.
