One of the things that all device manufacturers are talking about in 2026 is the concern about access to memory chips, which will lead to higher selling prices. Nothing today touched on the matter, saying they are seeing a 30% increase in selling prices for some devices.
https://x.com/getpeid/status/2011264565598912657Nothing said that the increase in memory chip prices is expected to make various manufacturers stop competing in specification offerings, and focus more on offering unique experiences and designs. This also gives the impression that Nothing is in a rather strategic position given that they have a different design compared to other manufacturers, in addition to focusing on the interface and operating system design recently.
In addition, Nothing has also started to focus on the integration of artificial intelligence, and has also positioned their devices as AI devices.
Currently, only about 14 days have passed in 2026, and perhaps we will see how the price of devices will change in about a month or two, starting with device offerings from parties like Samsung and Xiaomi in the near future.
