Since the development of video generation using artificial intelligence, one of the things we have also seen is the slowdown in the publication of AI-generated content on social platforms, including on YouTube. Most recently, according to a study, over 20% of the video content shown by YouTube's algorithm to new users on the platform is AI-generated.
What's even more sad is that it is low-quality AI-generated content, which is usually produced to get high viewing rates, thereby generating income through YouTube.
It is also estimated that channels that produce this low-quality generated content accumulate around 63 billion views, and generate around $117 million per year.
Various platforms are now facing challenges in controlling artificial intelligence-generated content. In fact, the head of Instagram himself stated that it is easier to label human-generated content than the process of labeling artificial intelligence-generated content.
With the beginning of 2026, it is estimated that the rate of AI-generated content will increase even more sharply on social platforms. In fact, previously, OpenAI and Meta also came up with special offerings to allow users to share AI-generated content.
