The global foldable phone market is expected to enter a new phase in 2026 with book-type devices being the main growth driver. According to a Counterpoint Research report, these devices are expected to account for 65% of all foldable smartphone shipments in 2026, up from 52% in 2025.
This shift is happening as OEMs are increasingly emphasizing profitability, premium value, and consumer preference for productivity. The market is now shifting from the mere appeal of unique form to actual functionality that provides practical benefits to users. Apple is expected to enter the foldable smartphone market in the second half of 2026 with its first model based on a book-type design.
Apple’s presence is expected to change the competitive landscape and market acceptance, reinforcing the trend towards premium foldable devices focused on productivity. In the Android ecosystem, this shift is becoming more pronounced. Samsung reached a milestone in 2025 when shipments of the Galaxy Z7 Fold surpassed those of the Galaxy Z7 Flip, marking a strong shift towards book-type models.
Motorola also introduced its first book-style model at CES, while Google continued its commitment to the Pixel Fold series. All of these developments show widespread support for the book-style design, thus solidifying its position as the leading choice in the foldable smartphone market.
According to analysts, the initial phase of foldable phones based on uniqueness is over. Now the focus has shifted to real use values such as multi-tasking and seamless application continuity. These devices are seen as better suited to meet these needs than clamshell models that are considered a complement in style. The year 2026 is expected to be a major turning point for the foldable smartphone market.
