Bytedance has delayed the global launch of its artificial intelligence (AI) model Seedance 2.0 due to concerns that it could generate videos that infringe on the intellectual property of major studios, according to a report by The Information.
After its launch last month, videos generated using Seedance 2.0 began flooding social media. Among the most viral videos was a video of Tom Cruise fighting Brad Pitt and transforming the animated series Neon Genesis into a realistic-looking live-action film.
Less than a day after its launch in China, Disney, Paramount, Warner Brothers, Netflix and the MPAA sent letters ordering Bytedance to block their intellectual property from being generated using Seedance 2.0. Bytedance later issued a statement saying they would put up barriers to prevent it from happening again.
Generative AI models that can generate videos have exploded since last year. After OpenAI launched Sora, they also received warnings from studios to prevent intellectual property infringement. Then OpenAI received a $1 billion investment from Disney with Seed technology that may be used in their productions.
