Did you know that this year, Acer is celebrating their 50th anniversary since the brand was first introduced in Taiwan? For so long, Acer has been a familiar computing brand in Malaysia, where the brand has been established for 36 years, since 1990.
We recently had the opportunity to go to Computex Taipei to thank them, and we sat down with them to talk about the history of the company, and how they are moving in this new era, where introducing new computing products alone is not enough to ensure the survival of a company in this era.
At the Computex Taipei 2026 event, Acer has shown many consumer-class computer products such as the Acer Swift Air 14, Acer Swift Spin 14 AI, Acer Aspire X 16 AI, Predator Helios 18 AI, Predator Atlas 8, Acer Nitro Blaze Link and so on which show a focus on consumer-class computing. While a number of them come with support for AI technology, Acer’s focus still seems to be on the consumer market more than the AI market.
In fact, when we were briefed on how Acer’s market is seen as one of the highest in consumer computing market share in Asia Pacific in the first quarter of 2026, part of it is because Acer is one of a small group of brands that has marketed their products extensively, especially through annual events such as the Predator League e-sports event and the Acer Day product sales event.
The Predator League in particular is an annual e-sports event that many fans of the genre are waiting for as many popular e-sports teams participate in this event to win a share of the $4oo thousand prize pool offered every year.
The evolution of the Predator League is also seen as quite interesting as it not only hosts popular e-sports competitions, but has become its own cultural event, complete with its own theme song that is now available in 10 different languages. Acer has also used local artists in each host country to sing these songs, somewhat increasing the excitement of such events when they are held in different countries each year.
The Acer Day event is also seen as helping Acer to promote their diverse product offerings to the public. The event showcases products in various categories, from laptops, desktops, computer accessories, displays, backpacks and more in a variety of models that allow potential customers to choose what type of computer is right for them. The more affordable price tags are also seen as attracting customers to buy their products.
In fact, for many years, Acer has been expanding their portfolio to enter various other technology areas other than the consumer computing sector alone. For example, the Acerpure brand was introduced since 2020, and initially featured air purifiers, and has now expanded to many other types of home appliance products.
Altos is another Acer subsidiary that shows their focus on the industrial sector and develops specialized computers for the creative industry, IT and enterprise sectors for small and medium-sized companies.
To complete their product ecosystem, the Highpoint customer service company was introduced to improve the quality of the company's products. Through the data obtained from the improvement through the customer service system, these companies can improve the quality of Acer products and also their subsidiaries when new products are launched later.
Andrew Hou, President of Acer PAP (Pan Asia-Pacific) said that 35 percent of Acer's revenue throughout the financial year 2025 will be from these Acer subsidiaries, which include their medical equipment companies and others, which have already achieved IPO and are currently trading publicly.
He said that this portfolio distribution has helped Acer to some extent to deal with the issue of memory and storage components that are increasingly difficult to obtain, especially for high-performance computers.
Acer will continue to introduce many new products in the future, but with the way the technology industry is moving now, the move to diversify their portfolio seems to be the best move to continue the company's survival, especially in the future.
